Built for 100 people. Not everyone.

Fall asleep faster. Wake up sharp — not foggy.

You check your Oura score before you check your phone. You've tried magnesium, blackout curtains, a $400 mattress topper. This isn't for a general audience — it's for you specifically.

Start Sleeping Better Tonight

You're not imagining it.

This isn't a mass-market claim. It's for the specific people this actually happens to.
35%

aren't sleeping enough

get less than 7 hours of sleep on a typical night — a rate that hasn't moved in over a decade. (CDC, 2022)
71%

hide what's inside

of melatonin products didn't match their label within 10%. Some had nearly 5x more than listed. (J Clin Sleep Med, 2017)
0%

melatonin in Downshift

Six non-hormonal actives instead. Nothing to build a tolerance to, nothing to sleep off tomorrow.
100%

nothing to hide

Every active, every milligram, printed — no proprietary blend hiding anything.
No melatonin
30-day money-back guarantee
Every dose on the label
No melatonin
30-day money-back guarantee
Every dose on the label
No melatonin
30-day money-back guarantee
Every dose on the label
No melatonin
30-day money-back guarantee
Every dose on the label

The formula

Six actives. Every dose on the label.

Target amounts per stick. Tap an ingredient to see what it is.

Magnesium bisglycinateMagnesium bound to glycine (a chelated form) 200 mg

A chelated form of magnesium, bound to the amino acid glycine. The amount shown is elemental magnesium, not the weight of the compound.

L-TheanineAn amino acid from tea leaves 200 mg

An amino acid found in tea leaves. Downshift uses Suntheanine®, a branded form of L-theanine.

GlycineAn amino acid 3,000 mg

A simple amino acid, and the largest ingredient by weight in each stick. It is granulated, so it mixes easily into water.

ApigeninA flavonoid found in chamomile 50 mg

A plant compound found in chamomile. It is supplied as a solubility-enhanced apigenin complex, and the amount shown is the active apigenin.

KSM-66® AshwagandhaA standardized root extract 600 mg

A standardized extract of ashwagandha root. It isn’t right for everyone, so read the cautions on the label before you use it.

affron® SaffronA standardized saffron extract 28 mg

A standardized extract of saffron stigmas, used in a small amount.

Target amounts per stick. Formula in development; final label pending. Ingredient imagery is illustrative. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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3:47am. You're doing the math.

Wide awake, working out how many hours of sleep you have left before your alarm. Melatonin is a hormone your body already makes on its own schedule — taking more of it from outside that schedule can push past the window when you actually want to be awake, which is part of why so many people feel foggy the next morning.

Downshift works differently: six non-hormonal actives, each with its own dose printed on the label. Nothing to override your body's own clock.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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Built by someone who needed it

I'm not building this for everyone. I'm building it for people exactly like me — the ones who track everything and are done being sold hype.

I'm Sam, a student at the University of Maryland. [PLACEHOLDER: the real moment that pushed you to start this — a specific night, a specific frustration with melatonin, what you were doing when you decided to build the alternative yourself. Keep it concrete and true, not generic.]

What I knew for certain: melatonin got me to sleep, and took my mornings with it. So I built the thing I actually wanted — no melatonin, every dose on the label, tested against my own sleep data before I asked anyone else to trust it.

Downshift isn't a company that hired scientists to invent a story. It's one person's actual problem, worked on in public, with the receipts.

Fall Asleep Faster Tonight

Built for the person reading this right now

No melatonin

Downshift contains no melatonin.

Every dose on the label

Every ingredient and amount is printed on the pack and listed on this page.

Made for your tracker

Use it for 14 nights, then check your Oura, Whoop or sleep log and decide for yourself.

Just add water

Stir one stick into water in the evening.

No melatonin

Downshift contains no melatonin.

Every dose on the label

Every ingredient and amount is printed on the pack and listed on this page.

Made for your tracker

Use it for 14 nights, then check your Oura, Whoop or sleep log and decide for yourself.

Just add water

Stir one stick into water in the evening.

Straight answers, no sales pitch

If melatonin's ever left you groggy the next day, start here.

Is there melatonin in Downshift? +

No. Downshift contains no melatonin.

Will I wake up groggy? +

There's no melatonin to sleep off. Individual results vary — try it for 14 nights and check your own tracker data.

What's actually in it? +

Six actives: magnesium glycinate, glycine, L-theanine, apigenin, ashwagandha and saffron. Every dose is printed on the label.

Does it work with Oura or WHOOP? +

Yes — Downshift isn't a tracker integration, it's simply designed to be checked against whatever you already use to track your sleep.

How does the subscription work? +

Subscribe & Save is 15% off every delivery, shipped every 30 days. Cancel anytime.

Pick your size

Join the first 100.

We're not opening this to everyone yet. Subscribe & Save is 15% off every delivery, cancel anytime — for the people who want to run this against their own tracker data first.

Trial

Trial

7 sticks, a week to try it

$24 $3.43 per stick

One month

One month

30 sticks, one stick each night

$69 $2.30 per stick

Lowest price per stick
Three months

Three months

90 sticks

$150 $1.67 per stick

30-day money-back guarantee. If Downshift is not for you, contact us for a refund.

Get first access when we launch.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.